Below is a snippet from The Associated Press about Alaska Air Group’s latest earning report. For those flying out of Bellingham, the more interesting part is the retiring of the Horizon name. According to the company’s website, the only changes customers will notice is the paint scheme, signage and horizonair.com.
Alaska Air Group, which operates Alaska Airlines and Horizon Air, said Tuesday its fourth-quarter profit nearly tripled as traffic improved and it added routes. The company also said it will take delivery of an additional 15 Boeing 737s and will retire the Horizon name to fly all its planes under one banner.
As part of the brand change, Horizon’s fleet will be repainted with a new paint scheme prominently featuring “Alaska” across the fuselage and the Eskimo on the tail. The plane will continue to include the Horizon logo on the sides of the aircraft, which will now appear in Alaska’s dark blue color.
Travelers will begin to see changes to airport signs, advertising and planes starting next month. Horizon expects to unveil its the first plane with its new look in February as well.
The company reported net income of $64.8 million, or $1.75 per share, in the last three months of last year, compared with $24.1 million, or 67 cents per share, a year ago.
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