Fred Meyer Stores and Barnes & Noble, Inc. announced in a press release that, beginning July 30, Fred Meyer will offer Barnes & Noble’s NOOK eReading devices in all of its 132 Fred Meyer stores. The $139 All-New NOOK, the Simple Touch Reader and the $249 NOOK Color Reader’s Tablet and accessories arrive at Fred Meyer just in time for back-to-school shopping.
“We are thrilled to bring our award-winning NOOK products to Fred Meyer customers,” said Chris Peifer, vice president, digital business development at Barnes & Noble in the press release. “The All-New NOOK offers a simple, easy-to-use, dedicated reading experience for readers of all ages and NOOK Color is the perfect sleek, sophisticated and reading-centric tablet device.”
Barnes & Noble’s NOOK product line uses the element of touch to achieve simplicity and ease of use. The All-New NOOK features extra-long battery life on the ultra-light, portable 6-inch eReader.